02/02/2006: Yet another data point....
in favor of the proposition that the country's already gone to hell in that handbasket: Yum Brands to sponsor Kentucky Derby. Yum being the corporate parent of, among other chains, KFC, I suppose we can sit back and see how many wags refer to The Run for the Roses as "The Kentucky Fried Derby" (this reference doesn't count). It looks like the official name for this year's race will be "The Kentucky Derby, presented by Yum Brands".
It's probably about time to draw up the ever shortening list of major sports events not yet sullied by corporate naming rights. I wonder how much the naming rights for the World Series, the Super Bowl, and The Masters will go for, when they get around to those auctions?
Credit: Randy Neal for the pointer.
Len on 02.02.06 @ 08:57 AM CST