09/19/2005: The latest news in movie piracy prevention...
Many industry analysts have wondered which way Sony would go in the copyright protection debate. Sony manufactures both hardware, which is harmed by piracy controls, and entertainment, which is helped by piracy controls. A recent release of a self-destructive DVD player shows that the entertainment division is winning that internal argument.
"Copy protection has been foiled too easily by pirates, and we need to do something more effective," said Sony Entertainment vice-president Harold Wang. "Self-destructive DVDs have been tried, but rejected by consumers. We feel that consumers will embrace the self-destructive DVD players, because it gives them that Mission Impossible I've-got-the-latest-gadget feeling. We even have the player say 'This DVD player will self-destruct in 10 seconds.'"
Wang addressed the safety concerns of destroying a DVD player: "Sure there are safety issues, but most homes are equipped with smoke detectors these days, and are chock full of pirated material which would be destroyed in the blaze. OK, their house might burn down, but isn't that a small price to pay to combat piracy?"
Hollywood applauds the move. Chairman of the MPAA Jack Valenti said, "Not having a DVD player makes it absolutely impossible to view pirated content, which makes copying a DVD entirely useless. Granted, it also makes watching the damn thing impossible, but we don't care if you can't see the content, just as long as you buy brand new, legitimate copies from your local or online store."
Len on 09.19.05 @ 08:06 AM CST