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08/04/2005: Meanwhile, speaking of the Cardinals broadcast....
Apparently, it's official: the new flagship station for the St. Louis Cardinals Radio Network is KTRS, AM 550 (a station that will always be "KSD" to me, since that's what its call letters were back in Ye Goode Olde Days when the St. Louis Post-Dispatch owned KSD and its "sister" station KSD-TV (now KSDK)), ending the 52 year reign of KMOX, AM 1120, as the radio home of the Cardinals. An interesting thing about the deal: the Cardinals are taking a 50% ownership interest in KTRS, something they'd never get if they stayed at KMOX.
One of the "special" things about the Cardinals' affiliation with KMOX was that, as a high powered "clear channel" station, far-flung Cardinals fans could pick up the KMOX signal pretty much coast to coast. This is most assuredly not the case with KTRS. Interestingly enough, it appears that someone was thinking of this, as the announcement of the new affiliation included hints that the Cardinals and XM Satellite Radio were to ink a deal that would offer discounts on XM service to Cards fans.
But even with Wayne Hagin and Mike "Moonman" Shannon behind the mike, it won't quite be the same. I still feel like it's the end of an era.
Special Acknowledgement: Props to my best buddy, Dave, who emailed me the early Post-Dispatch story reporting that rumors of the change of affiliation were starting to percolate out. In the best of all possible worlds, I would have blogged this earlier, but, alas, Real Life™ is interfering.
Len on 08.04.05 @ 09:17 PM CST
