Dark Bilious Vapors

But how could I deny that I possess these hands and this body, and withal escape being classed with persons in a state of insanity, whose brains are so disordered and clouded by dark bilious vapors....
--Rene Descartes, Meditations on First Philosophy: Meditation I

Home » Archives » November 2004 » Holy fuck!

[« Hug a warblogger, today....] [Thought for the Day: »]

11/15/2004: Holy fuck!

I can feel my aorta congealing into a hockey puck just thinking about it.... Hardee's introduces new mega-calorie Monster Thickburger. Considering that food calories are actually kilocalories, that makes the Monster Thickburger literally a megacalorie meal:

As many fast-food chains are catering to the health-conscious, Hardee's is introducing the biggest and thickest of its Thickburgers -- one with enough calories to make Ronald McDonald blush.

The St. Louis-based chain on Monday rolled out its Monster Thickburger -- two 1/3-pound slabs of Angus beef, four strips of bacon, three slices of cheese and mayonnaise on a buttered sesame seed bun. The sandwich alone sells for $5.49, $7.09 with fries and a soda.

Even a news release touted the Monster -- at 1,420 calories and 107 grams of fat-- as "a monument to decadence." Add fries and a soda and a single meal would involve more calories and fat than most people should get in a day.


The introduction comes at a time when McDonald's, Wendy's and other fast-food giants are offering salads and other lower-calorie fare. Subway advertising has long used patron Jared to tout the low-calorie items on the menu.

Hardee's has gone another direction.

The restaurant, founded in the 1960s, was originally known for its charcoal-broiled burgers, but eventually expanded its menu to include roast beef, fried chicken, even hot dogs.

That changed in April 2003 when Hardee's went back to burgers -- and big ones. Sales for the 2,067-restaurant chain have risen steadily since the introduction of the Thickburger family. Same-store sales are up 7.8 percent this year.

Jerry McVety, president of the restaurant consulting firm McVety & Associates in Farmington Hills, Mich., said Hardee's has found a niche.

"Before, it was difficult to know who Hardee's was and what they stood for," McVety said.

"Now, they're basically filling an area where the big three burger boys (McDonald's, Burger King and Wendy's) have deviated from. Maybe this is a smart strategy because there are still folks out there who care about the taste and size of their sandwich, and less about their weight."

Even before the new Monster Thickburger, the chain offered five sandwiches with 1,000 calories or more, and eight overall that have more calories than what was once the big-burger standard -- the 600-calorie Big Mac.
[Emphasis added --LRC]
Ah, once again we see the secret to success in America: nothing succeeds like excess.

Len on 11.15.04 @ 08:20 PM CST


Replies: 2 comments

on Wednesday, November 17th, 2004 at 2:03 PM CST, Les Jones said

The most amazing change at Hardee's is the service. They used to be terrible (especially the long waits in the drive-through). Now they have great service. They bring the burger to your table and offer to bring napkins and ketchup.

Oh, and I love me a thickburger. Especially the chili cheese burger.

on Wednesday, November 17th, 2004 at 3:56 PM CST, Len Cleavelin said

Most of the Thickburgers sound just wonderful. Even the Monster; I'm not soure I could finish one and live to tell the tale, but if I didn't I'd die happy, at least.

I haven't had the chili cheeseburger. Sounds like one to try sometime.

New Comment

November 2004

Archives of Blogger site

Powered by gm-rss

Len's sidebar:
About Len (The uncondensed version)
Memorial to a dear friend
Frederick W. Benteen
The Web of Leonards
The St. Louis Cardinals
The Memphis Redbirds
The St. Louis Browns
The Birdwatch
Hey! Spring of Trivia Blog
BlogMemphis (The Commercial Appeal's listing of Memphis blogs)
The Guide to Life, the Universe, and Everything

Len's extended blogroll:

Brock's Sidebar:
About Brock
Boing Boing
Crooked Timber
Dispatches from the Culture Wars
Heretical Ideas
John and Belle Have a Blog
Jon Rowe
Letters of Marque
Literal Minded
Marginal Revolution
Matthew Yglesias
Oliver Willis
Political Animal
Positive Liberty
Signifying Nothing
Unqualified Offerings

Karen's Sidebar
About Karen
The Ig-Nobel Prizes
The Annals of Improbable Research
The Darwin Awards
EBaums World
Real Clear Politics
U.S. News Wire
Foreign Affairs
The Capitol Steps
Legal Affairs
Nobel Laureates for Change
Program On International Policy
Law of War
Sunday Times
Media Matters
Is That Legal?
Andrew Sullivan
Literal Minded
Jon Rowe
Freespace Blog
Thought Not
Publius Pundit
Blog Maverick
Rosenberg Blog
Crooked Timber

The Rocky Top Brigade:

Rocky Top Brigade Sampler

A New Memphis Mafia

The liberal alternative to Drudge.

Get Firefox!

Cardinals Countdowns:
Days until pitchers and catchers report:
Your browser doesn't support Java applets.

Days until first Grapefruit League game (3/3/05; @ NYM):
Your browser doesn't support Java applets.

Days until Opening Day (4/5/05; @ HOU):
Your browser doesn't support Java applets.

Days until Home Opener (4/8/05; vs. PHI):
Your browser doesn't support Java applets.

How many visitors are here:

Blogrings/Blog indexes/Blog search:
« ? Verbosity # »

Listed on Blogwise
Popdex Citations
Blog Search Engine

Greymatter Forums
template by linear